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Other things to do

marketing

marketing

 
Low Cost Methods to Promote Website/Blog
Website/BlogPromotion Guide

1. Have a bumper sticker printed up with your web site address and other business information. Place it on the bumper of your car. People will see it when you're driving.

2. Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere.

3. Have some ball caps made with your web site address and other business information. Wear them to keep the sun out of your eyes and promote your business at the same time.

4. Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be
interested in your business.

5. Have a magnetic sign made with your web site address and other business information. Place it on your car door or roof when you are traveling.

6. Have some flyers printed out with your web site address and other business information. Keep a few with you to hang on bulletin boards you see.

7. Have some jackets printed with your web site address and other business information. Give
them away to family and friends. When it's too cold for t-shirts, you can wear jackets.

8. Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends and family as gifts.



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Announce and Promote your web site

There are many ways to promote your web site. We'll mainly discuss on search engine because it's the most effective way.

Announcing your arrival on search engines:

The links below go directly to the addURL pages of major search engines:

Get on the top of major search engines:

1. Use META tags.

Most search engine will look inside META tags in your web page. Here is the example of how to use <META> tags.

<meta name="description" content="How to promote your web site.">
<meta name="keywords" content="announcing web site, web submission, web promote, internet promotions, submit">

These META tags should be put in <HEAD></HEAD>. In "description", put the brief description of your page. In "keywords", list the keywords that you think your visitors will find your site by typing those keywords. You can separate each keywords or description by using comma (,) as shown above.

2. Page Title

Infoseek will use your title as the priority in their search process. Name your title carefully. Try thinking about what keywords your visitors will type to find your page. Yahoo also uses page title and the description that you submit to search.

3. Contents of your page.

Some search engines such as Excite will not read META tag but it will look at the content of your site. If you use image map, please make sure that you also have words as an alternative.

4. Don't repeat the same keywords more than 5 times in META tag.

Lycos, will ban your page (by placing it down the list or not listing it) if they find that you are repeating words to improve the ranking.

5. Make sure that there are keywords in 3 places.

Yeah! Make sure that there are keywords in 3 places: META tags, page title, and contents of your page.

Search Engine Secret:

Search Engine: Processing Time: Use <META> How it works:
AltaVista 1-3 days Yes AltaVista will look for page titles and description in <META> to match search keywords. About a month after your submission, it will revisit your site to find other pages to be added.
Excite 4-6 weeks No Excite will look at the words in your pages. Make sure that your pages contain keywords that visitors will use to search for your page.Excite follow the links on your pages to find other pages on your site to be added. It will also follow frames links and may index the pages inside your frames.
HotBot 3-5 weeks Yes Pages that has keywords in <META> will be rated higher than pages that do not have <META>. It will looks in both META tags and page titles, so make sure keywords are in both places. Some common word such as "the," "Web," "A," or even "HTML," are ignored. If your page has a specific word, it will be ranked higher.
Infoseek immediately Yes Infoseek will look for page titles that match keywords (typed by visitors). If you think most of your visitors will type "CGI" as a keyword, so title your page with this word. You can frequently update your record on more than 1 time in 24 hour.
Lycos 4-6 weeks Yes Lycos will indexes the popular words in your page, so make sure that contents of your page contains keywords. It also looks in <META>, so make sure that your keywords is there. Like Excite, it will index frames pages.
WebCrawler 4-6 weeks Yes WebCrawler lists page titles, so it's a good idea to name your titles relevant to keywords. WebCrawler will not spider all your site. Submit each page separately.
Yahoo 4-6 weeks No Yahoo will keep your site in its categories. You may be listed in one or more categories depending on your contents. Searching process will match your page title with description you give to them. You may need to submit your site several times before getting listed.

Mailing lists:

  • Yahoo maintains a huge resource of mailing lists.

Newsgroup:

Web Page Directories:

There are many directories growing every day around the world. Please check at Yahoo. They maintain a huge resource.

Commercial service:

We no longer maintain the list of commercial submission services. If you're interested in commercial service, please visit our sponsor, AAA Internet Promotion, to help keeping this site alive:)

AAA Internet Promotions offers a variety of web site promotions. The program is very interesting. You can ask for a regular directories listing service or even ask them to write PR letters sending to newspapers and magazines
to promote your site. (Click on the above banner to visit)

You can also find the lists of commercial submission services at Yahoo and webreference.

Miscellaneous:

  • Give your site an award.

Free submissions:

  • Gelon.net - Use this JavaScript to register you page in popular search engines.
  • Submit Express - Free website URL submission to more 40 top search engines and directories
  • Bizpromo.com - You can fill out one form and submit your site to all of major search engines at one time!

Create your first web page

First, type the first line of our web page

<HTML>

then type this

</HTML>

You can type them in capital case or lower case. It doesn't matter.I typed them in capital to make it easy to read. Nothing has happened yet; we have just told the browsers (Netscape, Internet Explorer, and etc.) that this is a HTML document. The first <HTML> is to tell the browser that "Here's the begining of HTML section." </HTML> tells the browsers that "Here's the end of HTML section." Inside these two tags is where you will put the contents of your web page in.

Notice that we have <HTML> and </HTML>. This is how we open and close HTML tags. The closing tag is always in </.....> format. In most case, you will have to close every tag that you open.

Next, add a HEAD section to your web page.

<HTML>
<HEAD>
<TITLE>My first page</TITLE>
</HEAD>
</HTML>

<TITLE> tells the browsers that the title of our web page is "My first page." This sentence will appear at the top of browser window. Where? Look at the top of this window (the one that you're reading) and you will see "The easiest HTML guide for beginners"

OK. Now, let's put in the first word that the browser will display.

<HTML>
<HEAD>
<TITLE>My first page</TITLE>
</HEAD>
<BODY>
<H1>HELLO</H1>
</BODY>
</HTML>

We put <BODY> to tell the browser that this is the starting point of the body of our document. <H1> refers to header 1, which is the biggest size (see below.) You can try from <H1> to <H6>. Different numbers will yield different sizes.

Here is an example: 

h1

h3

h5

Let's get back to our document. It now looks like this in a browser.

HELLO

Let's save this web page and view it in your browser. Save the page using 'save as' and name it whatever you like. Let's name it "mypage.htm" Please remember the location of your file. You may create a new directory for it or just simply save it in drive C. Open your web browser (Netscape or Internet Explorer) and try to open the file that you just save. Click on 'File' -> 'Open' and type in c:\mypage.htm or the path to your file.

 

 

 


 



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