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Optimizing Adsense - A Guide
Learn Keywords Optimization
Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine
optimization. Sadly, it's also one of the things people tend to spend too little time on. They think up a few keywords quickly, optimize their pages a bit and then submit them to the engines. This usually results in not-so-good rankings under keywords that are poorly related to the site in question.
Before you start optimizing your site for the search engines, you should spend some time in figuring out exactly what keywords, or what keyphrases, you are going to target. Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required.
What you should do is not to rush things. Sit down, open up your favorite text editor in one window and your site in another. Read through the first page of your site. When you have read it, stop to think. What is this page about? Which of the words that appear in the document describe the contents of the page accurately? What kind of words or phrases would someone use if he was using a search engine and trying to find documents like this?
When you have found the answers to these questions, write down the words and the phrases you have come up with. It doesn't matter if the list becomes too long, as you can always remove some of the excess words later.
When I do keyword optimization, I usually select one or two medium-popular keywords or phrases per page. These are my main targets, and I optimize heavily for them. Then I squeeze a few less common phrases and words into the body text, hoping that they will help the page to come up on some obscure multi-word searches.
Repeat this process for every page on your site. You should be able to create an individual, distinct list of keywords for each page. The different lists should not "compete" with each other, instead each should cover different areas. This does not however mean that there shouldn't be any similarities between your lists - it's perfectly OK to have some, but the lists shouldn't be 100% identical. It is better to have 20 good listings on different search terms than 20 good listings on the same one.
So, now you have your lists ready. The next thing would be to go to Overture's (GoTo) keyword suggestion tool and type in the different keywords and phrases you've come up with. The tool will tell you how many times each keyword and each phrase was searched at Overture during the last month. It won't tell you exactly how popular different words are, since the statistics contain only the searches executed at Overture, but it will give you a general idea.
Because Overture's data is not always 100% accurate, you may also want to visit WordTracker. The service is not free, but the trial option offers a chance to search for good keywords without having to pay a dime. By using both Overture and WordTracker and comparing what they think about the popularity of different keywords, you should be able to separate the words people search for from those that are rarely used.
If some of the words you were planning to select aren't commonly used in searches, you might want to consider dropping them from your list. If other words look like they are used quite a lot, then it might be a good idea to consider adding them.
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Keep the search engine optimization process in mind!
By now, your list is probably pretty full of very competitive, single-word terms such as "MP3" or "books" or "computers" or whatever. Scratch them. This might sound harsh, but if you're a novice, you have no chance of achieving a top listing under such terms. Even many (dare I say most) professionals tend to avoid them, as they are extremely competitive. There are hundreds of thousands of sites targeting them and even with excellent search engine optimization skills, they are very tough to conquer. What you should do is to narrow it down a little.
Think about different variations of these popular keywords. If you were originally thinking about the keyword "books", how about "buy used books online" or "antique bookstore"? These terms would be, not easy, but easier to rank well under. It is far better to be in the top 10 for a search term with medium usage than to rank 500th for a heavily used term. Select keyphrases that do get searched, but that aren't too competitive.
You might also want to target common misspellings, if some of the keywords related to your site are often spelled wrong . Unfortunately, it is hard to efficiently target misspellings without damaging the authority of your site. Would you buy anything from a person that can't even spell the name of his merchandise? Didn't think so.. So, be careful with those misspellings.
Optimizing Adsense - A Guide
The aim with Optimizing your Adsense ads is to find your websites magic forumula.
This "magic formula" will do two things:
1. It will generate the greatest responsiveness from your traffic - meaning your highest click through rate.
2. You will earn the maximum amount of revenue possible per click.
To increase your click through rate you will need to focus on your choice of ad format, color, and placement. You will also need to make sure that your ads are as relevant as they can be, as related ads inevitably generate more clicks than unrelated ads. The number of units per page and your use of adlinks will also effect your click through rate.
Ensuring that you are receiving the most that you possibly can per click is a little tricker and involves targeting higher paying adsense keywords through onpage search engine optimization tactics and the creation of supplemental content.
When you've achieved this optimum real revenue from Adsense comes from turning away from optimization and focusing on bringing more and more targeted traffic to your website to what will then be your optimized machine for converting visitors into Adsense money. The article below - how to make real money with Adsense explores this in more depth.
How To Make Real Money With Adsense
Forget About Adsense
If you want to significantly increase your current Adsense earnings the first thing you need to do is forget about Adsense. Sounds strange doesn’t it, but if there is such a thing as a secret to making money with Adsense, it is that it has nothing to do with Adsense.
All Adsense is is a way of monetizing your website traffic. Therefore to make more money from Adsense you need a website and you need more traffic. No traffic, no Adsense clicks. Lots of traffic, lots of Adsense clicks. That’s the bottom line. You can get more traffic in two ways:
1. By bringing more to your existing website(s), or
2. By building a new website and bringing traffic to that.
Almost every forum post, blog entry and article that discusses Adsense and how to make money with it wrongly focuses on optimizing your website for your Adsense ads. Where should I place them, what colours should I use, how many units should I include on a page, should I use Adlinks, what format produces the highest click through rate – all of these questions belong to trying to increase responsiveness from your traffic to your Adsense ads. The prerequisite is traffic - if you’ve only got a few visitors coming to your website a day, even a 100% click through rate will only generate a dollar.
Now at this point I’d like to defend myself - the point of this lesson is not to devalue the importance of optimization. I’ve taken sites in the past from $5 to $50 a day without increasing their traffic, through things like re-structuring and correct format and color choices, but the trick with optimization is to know its place and to focus on it at the right time. Don’t get caught optimizing a website that has not been fully developed. The forums are full of these people puzzling over how they can reach $100 a day with Adsense when they’ve not broken down what is actually necessary to generate that amount of money.
From my experiences with Adsense, you’ll make good money with it by integrating it into “successful websites”. My example above was already receiving close to 1,000 visitors every day. A couple of weeks spent optimizing and monitoring resulted in a 10 fold increase in income but that site was already “successful” so to speak. It had good placements in the search engines, a strong supporting link structure and a growing repeat user rate – it was the right time to optimize.
But a successful website isn’t necessarily one that gets thousands of visitors a day, it’s one that fulfils the purpose it was originally established for. For example, if you’ve built a website about choosing a baby stroller you want people who are coming online to find out about baby strollers to find it and use it, if you’ve built one about making money with Adsense you’re looking for those people who want to make more money with Adsense ;)
A site is successful when it’s connecting with a significant proportion of its’ intended market or users. Once you’ve made this connection, monetizing your traffic with Adsense is very easy and improving your visitors interactivity with your ads (which is the same as saying your click through rate) becomes a legitimate focus. There are hundreds of different things you can do to increase your CTR and I’ll cover many of them in future lessons. Just make sure you’ve done the groundwork and have got targeted traffic coming to your website first.
It Always Comes Back To Content
Now you can only connect with “a significant proportion” of your intended market if your website actually provides what those people are looking for. This is why whichever direction you walk off in – optimization or increasing traffic, you always end up coming back to content.
No content means nothing for people to see, nothing for people to see means no traffic, no traffic means no Adsense clicks. The whole process of making money with Adsense is made much easier if you actually build something for your end user. Spam sites can make a couple of bucks a day for a couple of months but they’ve got no longevity and their purposelessnees makes them depressing to build. It’s worth spending the extra couple of days building something which fits nicely into its market and that can justify its position there. This isn’t difficult to do, it just requires you to go that little further.
My philosophy - whether I’m adding content to an existing website or building a new website is to do what is necessary to compete in that niche – this includes everything from site design and content quality to the external optimization and marketing I carry out, including search engine optimization, link building and distributing articles among other things. Less competitive markets require less work, more competitive markets require more. There’s no point doing more than is necessary just as there is no point doing just a little when more is required to make the site successful. Work out what is necessary, do it and develop a strategy for doing it quickly. The more you get involved with your projects, the more you’ll learn, the more you’ll know the internet and the easier it will be to build successful websites that serve their purpose and attract their intended market. The trio of tools I use to reach these people are: XSitePro, Keyword Country and SEO Elite. Once you've got them, Adsense is made for monetizing them.
