 Why You Shouldn’t Cheat AdSense
If you applied for AdSense account with intention to cheat and earn fast bucks, I hope by now you have understood that you shouldn’t.
Why? You say. Google is so rich, losing some pennies won’t hurt.Well. Probably. But when I say you shouldn’t, trust me. You really shouldn’t.
Reasons not to cheat Google
1. You can’t cheat Google
Every once in while, someone will comes out with ingenious idea of how to get more money from AdSense in less than honorable ways. He will announce to the whole world, posting in every forum and tell people how smart he is. His idea is always untraceable by Google, it is always original, and it always gives easy money.
What he doesn’t know is, few months after that, he will get caught by Google, always. And his AdSense account will be disabled. Always. And he is banned from ever applying for AdSense account again. Always.
Google is a giant, with 2005 revenue of almost US$ 10 billions, and profits of more than US$ 1 billion. A large chunk of this comes from Adwords / AdSense advertisements.
More click fraud means less trust, less advertisers and less money, to the extent that if unsolved it will bring collapse to pay-per-click advertisement business. Now. Do you think Google will let you jeopardize their billion dollar business model?
They have money and ability to bring together many of the the smartest and brightest engineers and scientists on earth, has been doing that and will continue to do so. How smart do you think you are that you can outsmart collaborative effort of the brightest brains?
You might be able to pull through for two or three months, but eventually the fraud detection algorithm will catch up and you are caught. And you get banned from Google AdSense, among other things.
2. Cheating = Stealing
No matter how you want to justify, face it, cheating is stealing. You are not only stealing from Google, but also from Adwords publishers. Majority of these are are not big companies, but small webmasters depending on Internet to make a living.
Moreover, even if your morality (or lack thereof) permits stealing from your own fellow, bear in mind that stealing is illegal. Regardless of whether it is done offline or online, a crime is a crime. You might get jailed for that.
In fact, Google has started to bring AdSense fraudsters to court a few months ago. Some were jailed, and some others were fined heavily.
3. It is just too easy to earn more, legally
Let’s say you managed to cheat AdSense undetected. You don’t use clickbot or proxy or click-ring or paid clickers. You managed to somehow get the clicks from distributed IP. You don’t use pop-ups, spyware, adware. You are careful that your CTR does not exceed 10%. Still, your earning is limited. There is a cap you can’t cross, else you will invite unwanted attention to your account.
With so much effort to cover your traces, actually you will get better result if you concentrate your effort to improve the website.
Write more contents, submit articles, improve on your search engine optimisation, improve adsense placement, and you can get the same earning or even more. Sure it will take some time, but this is legitimate
Dont for Google Page Rank
Invisible Text / Hidden Links
Invisible text refers to text that can be found by search engines but not Website visitors. There are a lot of different ways to make this happen, but the easiest way is make your text colour the same as background colour.
Most of search engines have ability to detect hidden text; and will treat it as cheating which will result in your site ranking being decreased or in some cases in your domain being black-listed. Some Websites may be lucky enough to not be recognised as “cheating” and can get high ranks in search results. It is very risky however and by no means do we endorse it.
Bait-&-Switch
This works by creating a fake Website that contains heaps of text and keywords which is then submitted to Google. After Google has indexed your site and has given it a (possibly) high rank, the dummy site is replaced with an official version. Because Google is already indexed your Website your rank will not be affected until the next update, which may not occur for a good 3-4 months.
Misleading Words
Some sites have a lot of popular keywords in their text, but they aren’t at all related to that actual Website. For example, the keyword “dating” on a “car dealership” Website, that when people search for “dating”, they will see a car dealer listed. It is terrible SEO behavior and Google has clever technology to block those Websites.
Repeated Words
This is also called “keyword stuffing”, which means you are trying to over-repeat your keywords to get higher search engine ranking. For example, someone can put text such as this on their homepage:
“welcome to car dealer super cheap car dealer/budget car dealer, we are a car dealer based in Auckland, as a car dealer, we do everything car dealer can do and we are best car dealer in Auckland”
It not only looks awful but has little actual effect on search engine rankings as Google et al limit the total keywords indexed from a site.
Deceptive Redirects / Doorways
Essentially this means visitors will be redirected to another page after reaching the “landing” (or home) page. The landing page is full of keywords that aren’t related to the Website. Search Spiders are now smart enough to ignore doorway pages automatically. This isn’t to be confused with a “Splash” page which acts as a legitimate lead-in to some sites.
Link Spamming
Typical link spamming activities include:
• Link Farms
• Bulk link exchange programs
• Mass cross-linking
These schemes have been devised to create a huge amount of pages that all link to each other. Therefore it is possible to develop the perception to search engines that “these Websites are popular because there are a lot of Websites that link to them”, which results in better rankings. Most search engine spiders have the ability to find these link-spamming pages. If your Website has been identified as a “link farm”, you will be penalised no matter whether you did it on purpose or not. In general though, sites flagged as link spamming have been so because they serve no purpose other that to spread the reach of other useless Websites.
There are lot of other ways to deceive Google, but the search giant is always evolving to protect itself and you against these Web cheats. To summarise, if you want your site optimised: don’t do it via the ways mentioned above.
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