Google Adwords FAQ
What is Google Adwords?
Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in our growing ad network, including AOL, EarthLink, HowStuffWorks, & Blogger. With more than 200 million searches on Google each day and even more searches and page views on our ad network, your Google AdWords ads reach a vast audience.
When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position on the results page.
There's no minimum monthly charge -- just a $5 activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Center.
To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.
How do I get the most out of my Google Adwords campaigns?
Show your ads more often - Your daily budget determines how often your ad is shown for your keywords.
Improve your ad's position.- Your ad's position is determined by two factors: maximum cost-per-click and your ad's actual clickthrough rate.
Optimize your content and keyword targeting. - Target your audience. Create compelling ads. Link to relevant content.
General, or broad, keywords will generate many impressions with few results. For help refining your keywords, try the Keyword Suggestion Tool.
Important side note:
Jason Alderson (AdwordAnalyzer) and Rod Beckwith release Adword Generator Google Adwords ad creation software (July 26th, 2004).
Content - What should your ad say? - Include keywords in your ad text or title, adopt a clear style, test multiple ads per Ad Group, identify the unique aspects of your product or service, use a strong call-to-action.
Links - landing pages & conversion tracking - Link to relevant and informative web pages, *track conversion by creative.
* Google automatically tracks the clickthrough rate for each of your ads, but you can also use unique tracking URLs for each ad or keyword, to clearly identify how many of your customers clicked through to your site from your Google AdWords ad. This will also tell you which ads and keywords converted the most clicks to sales.
To take advantage of tracking URLs, just place the following parameter at the end of your URL: ?referrer=source.
Example:
If your URL is: www.your-domain.com, your tracking URL could be www.your-domain.com/?referrer=Google
It's important to test each new tracking URL in your own Web browser to verify that it is functions properly and links to correct page. If you find that a tracking URL is not linking properly, you might want to eliminate the forward slash after the domain:
Example:
Change www.your-domain.com/?referrer=Google to www.your-domain.com?referrer=Google
Once you've created your tracking URLs, you can get your traffic data from your Web server logs or from third party tracking software. Your log file has an entry for each click to your site. Just count the entries where "Google" (or another source reference) appears in the referring URL.
What are the Google Adwords Editorial Guidelines?
Underlying all the editorial guidelines are two simple principles that have worked for thousands of advertisers already in the program:
- Clearly and accurately describe your site.
- Emphasize the unique benefits of your product or service.
To view the specifics, go here.
What is Google Adsense?
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords™ ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.
How does Google target ads to my website?
Simply put, Google provides you with AdSense HTML ad code to place on the web pages on which you want to display AdWords ads. Then, they take care of the rest by leveraging award-winning and proprietary Google search and page-ranking technologies to deliver relevant AdWords ads to those content pages.
Google goes beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, they know what a page is about, and can precisely match Google ads to each page.
What makes Google AdSense different from other ad networks?
- Run ads that will interest your users.
- Leverages the award-winning Google search technology.
- Filter unwanted ads.
- Once you're accepted, a simple cut and paste javascript code is all you'll have to apply to start making money.
How do I optimize my Adsense campaigns to get the best results?
Our ability to target ads to your site depends on the content and structure of your site. Here are some basic guidelines for optimizing your site:
Place ads on pages that predominately contain text -- only text is used to determine a page's context.
If you have a robots.txt file, you'll need to remove it or add the following two lines to your robots.txt to allow our content bot to crawl your site:
User-agent: Mediapartners-Google*
Disallow:
- If your site contains frames, be sure to run the ads in the frame with your page content.
- Place ads on pages that don't require a login.
- Place ads on content pages that don't change frequently.
For more details on how to get started with Adsense, and view a more detailed FAQ, click here.
How to make money from AdSense thru Adwords?
Here are some eye opening stats of some AdSense experiments I did recently.
AdSense Experiment 1:
Website name: xxxxxxxxxx
PPC campaign duration: 28 days
Spent: $32.16
Earned: $82.39
Profit: $50.23
AdSense Experiment 2:
Website name: xxxxxxxxxxx
PPC campaign duration: 64 days
Spent: $75
Earned: $223.89
Profit: 148.89
I have a site that makes more than 14 times its Adwords spent in AdSense earnings - and it gets absolutely no SE traffic. Now you do the maths, if you have 10 such similar high quality, high paying websites.
Now great news for you: Google promotes this money cycle. No it’s not a fraud! And I have a solid proof for that - https://www.google.com/adsense/medicalcoding
The above case study will prove that. Google itself has published a case study of a publisher who bought Adwords traffic and is earning through AdSense.
I am going to tell you exactly how webmasters do it and make thousands out of it. And if you do it properly, sky is the limit to your earnings. Turn your mobiles off now, get some glue, and apply to your seats. I am whispering this only to you, don’t tell it to anybody else. It’s a great idea - how to make AdSense money through AdWords. First you will need to visualize AdWords as a traffic source (which is paid). For creating a cycle of making money from Adwords through AdSense, you will need the following ingredients.
1 – High CTR
2 – Traffic from AdWords
3 – High paying keywords
4 – Targeted Content
5 – SmartPricing explained: Never violate almighty Google
6 – The last and ultimate secret tricks
7 – Illegal stuff?
Now let me explain to you the quality and quantity of all the ingredients you will need to get the green cycle that gets you AdSense money through AdWords.
1 – High CTR
There is a reason why you should have high CTR. It should be NOT LESS THAN 10% even in the worst cases. Now, how did I reach at this figure? Suppose you are buying traffic for 5 cents per click from Adwords, and at the end of the day, you get 100 visitors. Now, out of these 100 people, if 10 people clicked your AdSense ads, then the payout of those 10 clicks should be more than $5 (that you spent on Adwords) to earn you any profit. Or you can say, EPC should be at least 0.50 cents.
Let’s use some more valuable stats. Generally, highly qualified traffic clicks are more on AdSense blocks, depending upon your content and placement of your AdSense blocks. I have managed to get up to 20% CTR on Content Websites.
100 visitors from Adwords
20% CTR
20 clicks
Spent – $5
Earned - $14 on a particular day
EPC average was $0.70
2 – Traffic from AdWords
Traffic from AdWords is easy to get. All of us know how to opt for an AdWords account. But it needs to be managed properly so that we may get maximum traffic with minimum investment.
Tip 1 – Include as many low paying keywords as possible. Get to overture, Get to WordTracker, or any other site you know. Get creative and make your own too. Keyword Country database can suggest you millions of such low paying keywords along with the high paying keywords.
Tip 2 – Don’t pay more than 5 cents to Google AdWords initially. No matter how much traffic you get, just do not pay more than 5 cents in the beginning. Wait for a few days. One week is the best time to draw the average of how much you were in profit. If you feel you can do better by increasing the CPC on AdWords, go ahead!
Tip 3 – Optimize your ads till they have the highest CTR. Use more and more COMMONLY known GENERALLY spoken keywords. Try including search keywords in the ads in such a way that Google shows them in
bold when someone views your ad.
Tip 4 – Use suggestive low cost keywords to further boost the traffic on your website. This tip is a bit risky, so it should be wisely used. In certain cases, it can be a deciding factor - Double or nothing!
For more tips on Adwords:
http://www.webmasterworld.com/forum81/2839.htm
3 – High Paying Keywords
High paying keywords are the key ingredient of the entire recipe. It’s the heart of the entire system. Don't try this without High paying keywords. Make several web pages around a topic that contain high paying keywords, and link them with one another. Don’t try it on low paying keywords, as you will be spending away lot more on AdWords than what you earn from AdSense.
More the advertisers bidding on a keyword, higher will be your EPC - and of course, broader will be your smile. When I say "high paying keywords," I don't mean the ones with Higher CPC. It's a big mistake to judge a keyword as a "high paying" one just on the basis of CPC. Only Keyword Country lets you predict your earnings per click before even targeting keywords.
Try using keywords that have low competition with advertisers paying high on it. You can find thousands of undiscovered niche keywords in Keyword Country’s Database. Don’t worry much about the traffic, it’s the job of AdWords to send the traffic to your website. But don’t get too easy on that either.
You can learn how to choose the best AdSense keywords from :
http://www.keywordcountry.com/choosing-best-adsense-keywords/
4 – Target Your Content With High Paying Keywords
Here is how to target the pages for high paying keywords.
Internal Optimization : Internal Optimization includes Meta tags, Title Text, Optimization of content, and internal linking of your website. Here we will learn how to increase relevancy of ads and how to inject keywords that will help you get high paying ads. Internal Optimization has a high impact on the relevancy of ads and CTR.
External Optimization : This includes the web pages that are giving links to you (external profile of your website), anchor text being used to link your website, and many more variables that search engines use to evaluate the authoritative importance of a web page. External Optimization helps bring relevant traffic to your website and enables you to earn more by getting more CTR (Click Thru Ratio).
Here is how to apply high paying keywords in your webpages :
http://www.keywordcountry.com/how-to-apply-top-paying-keywords/
If you want to apply high paying keywords on existing web pages (already crawled by Mediabot), please don’t expect the increase in income the next second. Google takes time to refresh its ads (maximum 15 days).
So, don't just log on to adwords and start a campaign right now. Make sure that you are getting high paying ads, and that you have implemented high paying keywords correctly. Creating new optimized pages on the website can show you immediate results (if your website is being crawled by Google regularly). Keyword Country lets you predict your EPC (Earnings Per Click) before even targeting a keyword with its Average CPC. That's the best way to find out if the keywords are really high paying or are just artificially inflated keywords.
5 – The Last and the Ultimate Secret
Hold your breath. This is a never-told secret.
The whole reaction starts from AdWords. What is AdWords? – Source of paid traffic. You are bringing in paid traffic. But, is Adwords the only way to get paid traffic? BINGO! You got my point.
Discover other cheaper ways to buy traffic. There are many other smaller PPC engines that can collectively give you as much traffic (or sometimes more) as you want, giving you more returns than you can handle.
6 – Tackle Smart Pricing
You need to take special care of SmartPricing here.
Here is what Google says what SmartPricing is:
“How smart pricing works
We are constantly analyzing data across our network, and if our data shows that a click is less likely to turn into business results (e.g. online sale, registration, phone call, newsletter sign-up), we may reduce the price you pay for that click. You may notice a reduction in the cost of clicks from content sites.
We take into account many factors such as what keywords or concepts triggered the ad, as well as the type of site on which the ad was served. For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
Google saves you time and hassle by estimating the value of clicks and adjusting prices on an ongoing basis. With improved smart pricing, you should automatically get greater value for clicks from ad impressions across our network, all with no change in how you bid.”
The major factor: NEVER EVER TRY TO CHEAT GOOGLE. Don’t host content that your visitors don’t want to see. They came on your website in good faith that you will give them quality information, exactly what they are looking for. Just putting crap there, and stuffing the search results of a search engine is what Google hates.
If the visitors are given carp information, they will never be good buyers, or will become resistant to the convincing power of the advertisers where your AdSense code is directing them to. Google will sense that the traffic form your website is of poor quality, and you will get a shock of SmartPricing.
7 - Is All the Above Stuff Illegal?
Who said that? I happened to make a very informational site, and then to help bring some visitors to my highly informational site, I used the adwords to promote it. Of course, since this site is just sprouting, I don't have the capital to bid on the $X keywords, so I am starting out slowly, and bidding on terms with lower volumes of searches.
Currently, in order to help supplement the income of my informational site, I have chosen to use Google's excellent AdSense program while the site begins to show up in the search engines.... who knows, maybe I'll just keep on using Adsense and Adwords for the foreseeable future.
There should be no issue as long as your site is decent and does not say "click my ad." Google must have thought about this trick already and it must be silently happy to see the advertisers run such money loops. But Google can't shout it loud to the community. Webmasters who are buying ads from Google and boosting their AdSense are actually helping Google to make more money from high paying advertisers. It’s a win-win game for Google. Will you take action against a person who is paying to help you?
Yes, it is illegal if you bring Adwords traffic on poor content. Google will curse you with its SmartPricing phenomenon, and will limit your earnings. Google wants your help, but not at the cost of its own reputation. Never ever try to cheat Google.
Conclusion
Choosing such high value keywords on which you can bring paid traffic is quite critical in this entire trick.
Choose Keywords that have -
1 - High CPC
2 - High Number of Advertisers
3 - High number of Clicks
4 - High Average CPC
Get access to 6.5 Million High paying Keywords on which you can bring Paid Traffic, RIGHT NOW!
Get High Value Keywords NOW >>>
