The common prejudices against using an Adlink instead of or as well as the traditional Ad unit are faltering as Publishers are finding more and more ways to turn these little units into high converting Ads.
The basic assumption goes something like this: as the Adlink unit requires a visitor to click first on one of the four or five topics and then on one of the ads they will be clicked on less as it requires them to do two things. In a sense this is true but the best way to see Adlinks is not to compare them to the traditional ad unit because basically they are not the same.
Whereas the regular ad is best utilized as additional content for your website, the Adlink is best utilized as additional navigation. Most navigation links are solely the number of words which prescribe the meaning of that navigation and this is what Adlinks replicate.
They come in two main formats - horizontal and square (each of which has several variations). Therefore, they can be used effectively in a variety of places:
1. The favored hot spot for Adlinks is the top left of your navigation where on this site it says "Make Money With Adsense". If you include them there and match the link, border and background color to the colors you are already using you will generate a high ctr.
2. A 728 x 15 in the traditional leaderboard position can work very well (just underneath your banner and above your actual webpage). This golf store has done it well.
3. A 468 x 15 above or just below your actual page title can also work well. On this page it would go either above or below "Adsense Adlinks - Best Practices". Bear in mind that the 468 sometimes isn't long enough to cater for the amount of words that it generates and will result in it being squashed together. You'll have to test it for your content.
4. You can also use one of the square units at the bottom of your articles. WiseGeek uses this method and have done so for as long as I remember their site being online suggesting that the conversion is pretty good.
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Google Adsense Ad links
‘The Google Adsense Search is a much overlooked feature of the Adsense program.
When you register at the the Adsense program, you can choose to serve content bases ads, but also you can select to join Adsense Search.
What Adsense search does is that it gives you the option to place a "Google Search" field on your website, similar to the one below. You can define the look of the search field from within your publisher center, and choose where to display the Google logo, submit button, colours etc.
It is possible for you to "brand" your search result page, by defining the colours used, and even include a logo (50 x 50 px).
A great feature about the Google Adsense Search fields is that you can choose to have the results displayed on a new page, and thereby keeping the visitor on your site.
You can then choose from 2 different types of search :
Google Adsense Search
Google Adsense Site Search
Google Adsense search directs your visitor to a page containing both Adsense ads and search results from Google. This is the type of search listed on the bottom of the navigation bar on this page.
The second type of search, Google Adsense Site Search, searches all recorded pages from your site that is listed in Google's database. It then shows the user a result page, containing pages from your site that matches the search criteria, as well as search relevant Adsense Ads.
You can track the performance of your search fields, by creating a tracker from your Adsense Publisher center. Any clicks made from the result pages, counts towards your Adsense income.
