The trick with choosing the Ad Format that you are going to use is to actually choose it and not let your current website structure which you built before you decided to monetize your website with Adsense choose it for you.
This is what the average Adsense Publisher says to him or herself - "This is how my site is built - I can make that space available there and so I'll have to place Adsense there which means I'll have to use that ad format". This is not a choice and needless to say it will generally not convert aswell as rejigging your page layout so as to accommodate the ads that will perform best into it. What this also means is that placement is more important than format.
The basic Ad Format rule is that wider is better and Google gives a neat explanation of why this is so here. Note, wider doesn't mean width of the whole ad (otherwise we'd all be using leaderboards) but the width of an individual advertisement inside the ad block.
This means that the large rectangle - 336 x 280, the medium rectangle - 300 x 250 and the wide skyscraper 160 x 600, other things being equal all perform better.
In content sites I always try to use at least one large rectangle but remember that a webpage can often accommodate more than one ad unit.
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Which AdSense Ad Format Is Right For Your Site?
AdSense Ad Format
You can decide the ad format for the AdSense ads that are displayed on your web site. A lot of Internet marketing experts believe that AdSense ads that seem like part of the site itself have a better click through rate (CTR) in general. The appearance of your AdSense ads should match the style of your web page. Borderless AdSense ads blend in with the rest of the content of your web page better than those with borders. The text links should be blue in color.
It is up to you that whether you wish to run image ads or text-based ads on your site. You can select only image ads, or text ads or a combination of both these formats on your entire AdSense account or on one page at a time based on your discretion. Text-based ads seem to perform better than image ads. However this is not necessary true for all the web site.
Text-dense sites may actually do better with image ads. If your site has very few graphics, you may want to balance it out by putting image-based ads. In the monotony of a lot of dense written information, image-based ads and graphics provide what’s called visual relief. This can also prompt clicks. You have to track the results from text-based ads and image ads on your site to find out which gives you better CTR.
Google states that the following ad formats are the effective in general:
336x280 larger rectangle
300x250 inline rectangle
160x600 wide skyscraper
However you should choose the best AdSense ad format that works for your site. This requires a lot of tracking and testing.
Google Adsense Adlinks
Google's Adsense Adlinks is the latest advertising option available to Adsense publishers. This new type of Adsense advertising, is very different from the normal and well known Adsense ad formats.
The main differences are :
Contains 4-5 overall content links.
Directs the clicker to a new page, that holds a selection of Google Adsense ads related to the link clicked.
Any link clicked on the new page, counts towards your Adsense earnings.
Available in 120x90, 160x90, 180x90 and 200x90 formats.
Small and non intrusive.
Can be added on the same page with 1 regular ad and 1 search field.
The new Adsense Adlinks ad type can be customised to fit your site in the very same way that you do with the "old" Adsense ads.
It is recommended to create a specific tracker for this Adsense type, so that you can track the performance on your pages.
It is still a bit to early to give any clear statements about the success of Google's new Adsense Adlinks. As soon as more accurate statistical information is available, we will update this page with our experiences.
How to Increase Your Adsense Profits – And Use the Money to Grow Your Business
I know what you’re thinking. Oh, no, one more person that’s going to tell me where to put my Google AdSense ads or what color they should be. You’re only partly right. I AM going to do a quick recap of the most recommended – and proven – ways to bring more money into your business through Google AdSense. Then I’m going to tell you how to use that money – and what you learn from earning it – to help shape your business to profit even more.
The Top Three ‘Increase your AdSense profits’ Tips
Target higher paying keywords.
Increase your click-through rate.
Increase your site traffic.
There are three factors that determine your AdSense profits – how much each click pays off, what percentage of your site visitors click through on those ads and how many people visit your site. Increase any one of the three and you increase your AdSense profits, Increase all three at the same time and your AdSense business will really take off.
The Basic Business Premise That Everyone Forgets
Skim through any webmaster forum with a discussion on maximizing your profits through AdSense and you’ll see a common theme – where can I get it for free? Everyone wants free tools that will help their site outperform all others and start pouring AdSense money into their coffers. What they’re all forgetting is one of the basic premises that every business student learns:
Put the profits back into the business.
Let’s go back to the top three ways to increase your AdSense profits and see how you can use your AdSense money to bring in more AdSense money.
Target higher paying keywords.
Google doesn’t make it easy to find out how much you’re making on specific keywords. In order to figure that out, you’ll need to be watching your own analytics and running cross checks. Which ads are getting clicked on your pages? What keywords are pulling in those ads? What differences do you see when you fine tune your content?
Invest in a good ad tracker to help you keep a handle on which ads are doing well from your site – and then optimize your site for the keywords that pull those ads in. Since Google allows you to use AdSense on multiple sites, use what you learn to develop other sites that capitalize on those higher paying words.
Increase the click through rate.
One way to increase the click through rate is to work on delivering the right traffic to your site. This may mean investing in a little advertising of your own. Research your site analytics to follow site visitors from the referring link all the way through where they leave your site and watch for trends, then target your own advertising to capitalize on those trends by placing ads on sites that send you traffic that clicks through.
Increase your site traffic.
Obviously, the more people that visit your pages, the more chance there is that some of them will click through on some of the AdSense ads on your pages. You can buy traffic – but that’s seldom the best solution. Instead, invest in a strategic combination of advertising your site on relevant sites and providing excellent content to keep visitors coming back to your site.
