Google Adwords Explained as Never Before (David Methew's Personal Expereince)
 As consumers, the majority of us use Google to search for information, products, and services, because Google finds exactly what we are looking for. If you are a business owner and want people in need of your products or services to find your website, paying Google for one its advertising services, such as Google AdWords, is a surefire way to increase web traffic. The issue is not whether Google can help, because they have garnered proven results. The question is only how much they can help and at what cost.
The Google AdWords program has more than doubled some of its customers' monthly traffic by placing relevant ads along the right-hand side of its organic search listings. If you have ever used Google's search engine, you have seen AdWords advertisements listed under "Sponsored Links." If you sign up for Google AdWords, your ads will only appear to people who enter keyphrases that are relevant to your company's offerings.
To further increase traffic, Google pays companies for displaying AdWords advertisements on their websites. If, for example, your company specializes in discounted furniture, you would pay Google for advertising space on all searches for "discounted furniture." Google would not only display the AdWords ad on its own site, but also display the ad on informational sites dedicated to discounted furniture of all kinds.
Google AdWords should not, of course, be the entirety of a marketing campaign, but it is often an excellent addition to an overall strategy. Google AdWords is a pay-per-click service, meaning you only pay when the advertising results in traffic. Before you start using Google AdWords, I highly recommend watching the Getting Started With Google Adwords video at which is available after you log into your account. Read all of the Google support guides before you start bidding. You can spend a lot of money if you don't know what you're doing.
The absolute best Google Adwords resource is Perry Marshall at www.perrymarshall.com. Perry's been using and studying Adwords since it was released in 2002. His website is full of great information and I highly recommend all of his products.
Another essential tool is Wordtracker which helps you select the very best and most popular keywords for your campaign. You can get a free trial of Wordtracker at www.wordtracker.com. This is the most powerful keyword analyzing tool on the market.
The Difference Between Google AdWords & AdSense
A lot of people are confused about the difference between Google’s AdWords and AdSense programs. And many times, I have seen web sit owners putting AdSense ads on their sites when it really makes no sense to do so. So, I wanted to give you a brief explanation of the differences between the programs and let you know when it does make sense to put AdSense on your site.
AdWords is a pay-per-click advertising program where you bid on keywords and write ads that appear on Google when people type in those keywords. When someone clicks on your ad, you pay Google however much you bid on the keyword.
AdWords can bring your site instant traffic. You’ve probably seen these ads on Google on the right-hand side of the screen under “sponsored links” whenever you search for something.
The AdWords program is ingenious in the fact that it is one of the only forms of advertising that lets advertisers target people who are looking for the exact thing they carry. If done correctly, a smart Google AdWords campaign can bring highly targeted traffic to your web site.
AdSense is a program that lets Google put AdWord ads directly on your web site. What Google does is determine what your web site is all about and it places text and image ads that are relevant to your web site.
When someone clicks on the ad on your site, you make money.
When You Should Put AdSense On Your Site
As a rule of thumb, AdSense is a good idea if you have a content site (meaning you aren’t selling anything). Many people have sites that are informative in nature. Google's AdSense program allows people with these kinds of sites to earn a little (or a lot depending on how popular the site is)of money from the site.
But putting them on your business site is a bad idea.
Here’s why:
By putting AdSense ads on your site, you basically become a billboard for your competitors.
Imagine Home Depot putting up a large billboard in front of its store for Lowe's.
That’s what a site owner is doing when they put AdSense ads on their site. You are putting up advertising for competitors in your field.
So, remember: if you have a content site, AdSense is a good way to earn a little extra money. But if you're selling something, forget AdSense…
…but by all means use AdWords.
It’s a great way to get traffic to your site…in a hurry.
If you face any trouble, do not hesitate to contact me at davidmethew[at]gmail.com
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